4 ways to win your audience's trust
Social marketers need to focus on four key factors to build credibility with their online audience, writes Tim Ash. First impressions count for a great deal, but it's also essential to relieve doubts about a platform's security, tout third-party testimonials and find ways to make individual consumers feel like part of a like-minded community, he notes.
ClickZ | 04/14
This story published in SmartBrief on Social Media on 04/14/2010
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