Using social media to improve search results cheaply

More companies are turning to social media as a way to optimize search results and generate buzz. You can cut the costs of hiring a pricey search engine optimization consultant by doing some of the legwork yourself, Lee Odden writes. He recommends planning out a strategy for social media and search engine optimization and researching both before outsourcing the work.

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This story published in SmartBrief on Social Media on 11/03/2009





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