3 tips for an effective social-media strategy
The companies that are most successful at social media are the ones that don't treat it like "just another tactic," says John Jantsch, author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide." Among his suggestions: Study the medium, use it to connect with customers and try free or cheap tools before spending the big bucks.
SmartBrief/SmartBlog on Social Media | 11/03
This story published in SmartBrief on Social Media on 11/03/2009
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