MIT team finds DARPA balloons in 9 hours
Researchers at MIT won the DARPA balloon experiment within nine hours by recruiting people through a Web site, as well as e-mail and cell phone ads. They offered people a small portion of the prize to help them locate the 10 balloons -- generating 4,665 leads. "They got a huge amount of participation from shockingly little money," says a DARPA project manager. The challenge aimed to study how people collaborate through social networks.
NYTimes.com
| 12/6
This story published in SmartBrief on Social Media on 12/07/2009
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