How to toss out the news release
Targeting is king in marketing, so it's time to throw out the news release model, Jason Baer writes. Among his suggestions: Form a relationship with journalists before you pitch them a story, keep the visual possibilities in mind and keep track of your content and who's looking at it.
Convince & Convert | 04/30
This story published in SmartBrief on Social Media on 05/01/2009
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