Ford holds social-media race to promote Fusion
Ford is launching another social-media push with its "Fusion 41" campaign, a race to promote its fuel-economy vehicle. Eight teams of five people will compete in the 41-hour-long contest next month, completing a series of activities and posting photos of the deeds on social networks. The contest is named after the Fusion's 41 miles-per-gallon fuel-consumption rate.
Wired.com | 10/28
This story published in SmartBrief on Social Media on 10/28/2009
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