U.S. taps social media to spread peanut recall news
To get the word out about the recent recall of peanut butter and products containing peanut paste, the Department of Health and Human Services, the Food and Drug Administration and the Centers for Disease Control launched an aggressive social media campaign featuring blogs videos, and tweets. While it remains to be seen how large a role the CDC's Second Life island plays in minimizing the salmonella outbreak tied to the peanut products, it is exciting to see the government experimenting with new ways to reach out to people during public safety emergencies.
Modern Healthcare | 02/03
This story published in SmartBrief on Social Media on 02/05/2009
Poll analysis
Wednesday, July 1, 2009
The big re-tweet
Wednesday, August 19, 2009
|
SmartBrief on Social Media
Designed for marketers and decision makers who need to stay ahead of social networking trends, SmartBrief on Social Media is a FREE daily e-mail newsletter. It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices. Learn more |
|