Vogue taps Obama campaign Web strategists for help
Vogue has hired the Web strategists behind President Barack Obama's campaign to boost the magazine's online efforts. Blue State Digital says its approach is based on targeting fans at several engagement levels. Vogue Publishing Director Tom Florio says part of the focus will be on identifying those people who are willing to pay for access to premium sections of Vogue.com.
Wall Street Journal, The | 11/23
This story published in SmartBrief on Social Media on 11/25/2009
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