What works for Newell Rubbermaid
Bert DuMars, vice president of e-business and interactive marketing for Newell Rubbermaid, explains how his company is combining the latest social media tools with old-fashioned market research to build the company's image online. "We want our marketing team members to look at their campaigns from an integrated perspective and utilize Web 2.0 tactics as another tool they can take advantage of just like TV, radio and print," he says.
ZDNet | 12/02
This story published in SmartBrief on Social Media on 12/04/2008
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