Travel companies go social to build loyalty
Hotels, airlines and other travel and tourism companies are embracing social media in a bid to build customer loyalty. The key, insiders say, is to build relationships that encourage repeat business. "Most travel organizations are actually looking for something more than a transaction. They're looking for loyalty, and that means a long-term engagement," says market researcher Carl Howe.
USA TODAY
| 9/7
This story published in SmartBrief on Social Media on 09/07/2010
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