10 social-media lies consultants tell

Before some social-media "experts" convince you that the technology can solve every problem, B.L. Ochman offers a list of 10 things social tools cannot do. It can't be a substitute for a full-blown marketing strategy, produce measurable results quickly, mend a tainted reputation overnight or guarantee sales, he writes.

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This story published in SmartBrief on Social Media on 11/02/2009





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