Arrington: Social games are a scam
Social games are being applauded for finding a profitable revenue model on social networks, but they actually make money in a "completely unethical way" that hurts users and advertisers, Michael Arrington writes. Social games sometimes persuade users to sign up for promotional deals, to earn in-game currency. Arrington argues that in these scenarios, advertisers are cheated into paying a higher rate by being billed through an intricate partner network that makes the games seem more effective than they really are.
TechCrunch | 10/31
This story published in SmartBrief on Social Media on 11/02/2009
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