How Best Buy uses social media to wow customers
Best Buy's "twelpforce" offers real-time technical support to 28,000 Twitter followers, allowing the company to show off its know-how and customer-service chops in front of a captive audience. The service's biggest strengths are that it's active 24 hours a day, is run by real, human Best Buy employees and is designed to be approachable even for Twitter novices.
MarketingProfs
| 9/2
This story published in SmartBrief on Social Media on 09/03/2010
Get stories like these delivered daily for FREE:
|
SmartBrief on Social Media
Designed for marketers and decision makers who need to stay ahead of social networking trends, SmartBrief on Social Media is a FREE daily e-mail newsletter. It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices. Learn more |
|