Recession made social marketers stronger, says Ford exec
The recession forced companies to find innovative ways to reach out to consumers, giving a big boost to digital and social marketers, says Jim Farley, Ford's chief of global marketing. Ford's digital-marketing efforts now routinely outperform the company's old-media ads, Farley says. "If the economy hadn't dropped the way it did, we would have been on autopilot and not experimented the way we did," he adds.
Advertising Age (tiered subscription model) | 04/14
This story published in SmartBrief on Social Media on 04/16/2010
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