Share
Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.
Referral Count:
0
Story being shared
Has cause marketing jumped the shark?
Too many brands see cause marketing as a must-have, and simply tack cause-related messaging onto products and brands, writes Anton Ressel. That links causes and brands that actually have no shared goals or purpose, making consumers more cynical about eco-marketing, Ressel argues. "By tagging a cause onto what we do simply because we think it is expected, we cheapen the real value inherent" in our products, he writes.
BizCommunity (South Africa) (11/3)
Or we can send an email on your behalf