Collective green-business strategy spurs Austrian boom
Companies and municipalities in the Austrian province of Styria are grouping together to create an innovative sustainable-business collective. The project lets companies opt into a collective green-marketing campaign, and it then promotes the entire region as a sustainable-business hub. Advocates say that by working together, companies can have a greater impact and educate consumers far more effectively than when they work alone.
New York Times (tiered subscription model), The
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This story published in SmartBrief on Sustainability on 09/03/2010
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