Will Apple TV kill the 30-second spot?
The new Apple TV device, which allows users to download shows without TV commercials from iTunes and transmit them to their TVs, is one of the factors likely to spur the end of the 30-second spot, perhaps within the next 10 years, according to Jeff Binder, senior director for connected home solutions with Motorola. As a result, he said, "almost all advertising a decade from now will be addressable."
CNNMoney.com | 03/14
This story published in USTelecom dailyLead on 03/15/2007
More from SmartBrief:
Apple gives its TV service a fresh look
Friday, October 30, 2009
Analyst prediction: Apple will offer its own branded TV in 2 years
Monday, August 24, 2009
Report: Tablet could be prime platform to launch Apple TV
Wednesday, November 4, 2009
Get stories like these delivered daily for FREE:
|
USTelecom dailyLead
Designed specifically for telecommunications executives like you, USTelecom dailyLead is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|