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TV ads to air on U.K. mobiles

Subscribers of the U.K. mobile network 3, which is a unit of Hutchison Whampoa, are viewing TV ads as part of a content package that includes news and entertainment clips. Marketers actually pay a higher cost per mobile viewer than for comparable spots on British TV.

Wall Street Journal, The | 07/05

This story published in USTelecom dailyLead on 07/05/2007

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