Broadband video ads are a powerful force

Broadband video ads have the potential to become a more effective means of targeting consumers than traditional TV spots, according to a study from Nielsen Analytics. At the same time, the report concludes that increased broadband adoption has not cut into TV viewing time.

Hollywood Reporter, The | 01/24 Bookmark and Share

This story published in USTelecom dailyLead on 01/24/2007





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