Gearing up for mobile marketing
As the lines between wired and wireless networks become more blurred, service providers need to plan how they'll advertise across the different platforms. Enter mobile marketing, which includes not only mobile advertising but also the e-billing, payment and security services needed to make it all work on the back end.
E-Commerce Times | 04/06
This story published in USTelecom dailyLead on 04/06/2007
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