Sprint Nextel dials up Goodby for consumer account
Goodby, Silverstein & Partners, San Francisco, has been tapped by Sprint Nextel to handle its consumer advertising, following a review. Incumbents Publicis & Hal Riney, San Francisco, and TBWA/Chiat/Day, New York, did not participate in the final round for the business.
Advertising Age | 03/31
This story published in USTelecom dailyLead on 04/02/2007
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