Analysts: Mobile ads won't go mainstream in 2007
Verizon Wireless' decision to accept ads on its network is viewed as a sign of mobile's viability as an ad medium. However, the category is expected to grow at a steady, but not spectacular, pace this year, largely over concerns there could be a consumer backlash.
Adweek | 01/02
This story published in USTelecom dailyLead on 01/03/2007
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