Vodafone to add advertising to mobiles
Vodafone is in discussions with a soft-drink company and auto manufacturer to enable the marketers to make advertising pitches to its mobile customers, starting late this year or early next year. The pan-European campaigns could mean a significant boost to Vodafone's revenue, but the market is still developing.
Financial Times (free content)
| 4/13
This story published in USTelecom dailyLead® on 04/13/2007
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