• Browse Industries
• Telecommunications

• USTelecom dailyLead
• News
• Press Releases
• SmartBlogs
• Topics
• Digital home
• GPS
• IPTV
• Net neutrality
• VoIP
• WiMAX
• Most Clicked Stories
• USTELECOM News
• Archive
• RSS

• Find/Post Jobs

• Partner With Us

• Advertise

• About SmartBrief

• Reader Polls

Oscars show power of big-event TV

Reflecting the enduring appeal of big-event TV, ad space for the Feb. 25 Oscars telecast already is sold out. Marketers including AT&T, General Motors, Microsoft and Unilever are paying about $1.7 million for 30-second spots, according to estimates, with many also sponsoring coverage on the official Web site, Oscar.com. Broadcaster ABC also is approaching marketers about sponsoring ads produced for mobile phones, to accompany awards-related content.

New York Times, The | 02/16

This story published in USTelecom dailyLead on 02/16/2007

Get stories like these delivered daily for FREE:

USTelecom dailyLead Designed specifically for telecommunications executives like you, USTelecom dailyLead is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more