Analyst: Marketing essential for telecoms
Companies with better marketing will win in the hyper-competitive telecom market, says analyst company Ovum. The company recommends concentrating on promoting customer benefits instead of technology, segmenting customers in more sophisticated manners, innovating on services, and concentrating on building a strong brand.
cellular-news (U.K.) | 06/29
This story published in USTelecom dailyLead on 06/29/2007
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