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How Wildfire's CEO learned to be a more forceful leader
Victoria Ransom, CEO of Wildfire, says she doesn't believe in creating hierarchies and that authority should come from gaining respect, not from mere seniority. Still, she says, a pragmatic approach to leadership is often necessary. "People do want you to be a leader and they want someone to tell them that things are OK. One of the things I've learned is to just step up a bit more," she says.

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