In case you haven't heard it enough, 92% of consumers trust the recommendations of their friends and family versus those of brands. We have said it before and we will say it again. The best way to break through the clutter and get your word out there is natural word of mouth marketing. Rather than tell you why, Brad Fay, Chief Operating Officer at the Keller Fay Group, and Peter Storck, SVP of Marketing and Analytics at House Party Inc., are going to show with over 36,000 TalkTrack consumer interviews and real world case studies for leading CPG, entertainment, and game marketers at WOMM-U. We decided to sit down with this pair of WOMMA Board Members for an exclusive WOMM-U interview. Read more at WOMMA.