SmartBrief Originals Insights, analysis and best practices.
Frog in water

Account managers have become nothing more than client “butlers” waiting for the next request, the next SOW change, the next task order and watched their role become little more than saying, “Yeah, we can do that for you.”

Keys to building relationship through content marketing

Effective content marketing hinges on nurturing relationship with your customers. Here are three keys to help you make that happen.

Spices, seasonings are key to winning vegan food

Vegan chefs win over omnivores with familiar seasonings


Learn how educators in one urban district fund projects despite budget issues.

What motivates you?

We know about intrinsic and extrinsic motivation. But those aren't the only options for inspiring employees.

Does your brand still need followers?

Cross out the “building a fanbase” goal on your social media planning whiteboard (real or figurative) and set your sights on these three more strategic opportunities.

SMART goals

Simple steps that can improve day-to-day project management, accountability and results.

SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Leadership -- tracks feedback from more than 210,000 business leaders. How effective are you at pitching your ideas for approval?

Educator Ari Flewelling shares tips and tools for using virtual reality as part of instruction.

Q&A: Modern Table Meals' mission is focused on health and convenience

Modern Table Meals co-founder talked to SmartBrief about providing healthy, convenient meals to consumers and being a female CPG leader.


Learn how sharing your personal interests with students helps create deeper connections.

Finding the right mentors in the right numbers is difficult. Here is what several organizations do to build up their mentorship programs.

“Does a leadership archetype exist? And if it does, how do I find more people who are genetically wired that way?”

Jon Lukomnik discusses his book that aims to stop the 'slow bleeding' that is killing the financial system

Swedish Fish Oreos resonated with readers this week

Most-clicked stories this week include Swedish Fish Oreos, Deep Fried Twinkies and Wal-Mart's culinary lab