SmartBrief Originals Insights, analysis and best practices.

Jim Dillon knows changing school climate is easier said than done

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Meeting the challenge of repowering multibrand wind energy fleets

What’s trending? From teacher spending to suspensions, don’t miss these most-read stories.

Shifting toward transparency in food, beverage and personal care products

Consumers are increasingly seeking more clean-label products, even though no strict definition exists to describe exactly what that means. Here’s how brands can meet shoppers where they are.

Playable ads are the next big thing for gaming, but are they ready for marketing primetime?

If your messaging to customers and prospective employees doesn't align, you'll have trouble hiring and retaining.

Top 10: A modern McDonald’s, Tyson’s protein plans, ALDI’s new US offerings

McDonald's new Chicago eatery, Tyson Foods plant-based protein plans, new products at ALDI US

Leadership

Challenge the assumption that “professional distance” is a good thing.

Finding common ground

How to help students embrace and learn from their differences.

A student who is deaf gets confused during a lockdown drill. What his teacher did next.

Cooperation

Not everyone wants to be agreeable, but you'll need to figure out how to work with them.

Insights from the UK Calorie Reduction Summit – and what they mean for US restaurants

CEO and founder of Healthy Dining Anita Jones-Mueller shares her insights from the recent UK Calorie Reduction Summit, including what UK restaurants can learn from the US about menu labeling, and what's on the horizon for US restaurants.

Artificial intelligence can make brand campaigns better and more effective.

With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?