While shopping online for groceries is on the uptick, The Hartman Group’s Food Shopping in America 2017 report finds that it has yet to detract from the number of in-person trips to traditional brick-and-mortar food retailers.
As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.
Not that long ago, “eating in” could only mean one of two things: buying groceries and cooking from scratch or ordering delivery or take out from a restaurant. Today “foodservice at home” means much more.