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Idahoan Foods CEO on the challenges of innovating in a classic category
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Idahoan Foods CEO on the challenges of innovating in a classic category

The mashed potato category has remained largely unchanged for the last 50 years, but category leader Idahoan Foods is hoping to spark new interest in the segment with a mashed potato product designed to appeal to today's consumer.

Q&A: Modern Table Meals' mission is focused on health and convenience
Q&A: Modern Table Meals' mission is focused on health and convenience

Modern Table Meals co-founder talked to SmartBrief about providing healthy, convenient meals to consumers and being a female CPG leader.

General Mills saw big potential in Larabar
General Mills saw big potential in Larabar

Fresh, organic food startups find favor with consumers, investors

Feel Good Foods products -- Q&A: Feel Good Foods founder on going from Ziploc bags to Whole Foods' shelves
Feel Good Foods products -- Q&A: Feel Good Foods founder on going from Ziploc bags to Whole Foods' shelves

SmartBrief talked to the founder of gluten-free prepared foods brand Feel Good Foods about growing from a startup in a Brooklyn kitchen to national distribution at Whole Foods and other retailers.

In a market where every half point of market share for a name brand has huge financial consequences, private label has to be analyzed as closely as new premium brands.

Today, we find a group of progressive health and wellness consumers who are increasingly influential in redefining food culture.

Ilana Orlofsky looks at the latest trends in bottled water, including premium products, caffeinated water and innovative sparkling options.

Single adults are a growing demographic in the US, and food makers are working to satisfy their appetite for snacks.