Consumer Insights: SmartBrief Originals

Female consumers differ slightly from their male counterparts when it comes to seeking out and buying food products. Here’s what companies should take into consideration when deciding how best to market their goods to women.

The organic journey: Differences between today's organic buyers
The organic journey: Differences between today's organic buyers

The organic segment continues to be a bright spot within an otherwise slower performing overall food and beverage market.

Menu inspiration: Vacation town eats and summertime treats
Menu inspiration: Vacation town eats and summertime treats

With summer in full swing, turn to vacation towns for menu and product line inspiration.

Restaurants, food companies cater to the diets du jour
Restaurants, food companies cater to the diets du jour

The number of US consumers who subscribe to some type of diet is on the rise. Here’s a rundown of how some of the most popular diets are shaping menus and grocery carts -- plus a look at some emerging eating patterns that are primed for growth.

pizza
pizza

With over 67,000 pizza restaurants across the country and a multitude of ways to prepare pies at home, it’s easy for American consumers to feed this obsession.

Wine consumers are evolving at the same pace as today's retail consumers. How are wineries and retailers adapting?

RTE popcorn
RTE popcorn

The art of trendspotting is about identifying tiny real-world innovations that show the potential for scalable, behavioral use by real consumers.

Trending the rise of low- and no-alcohol beverages
Trending the rise of low- and no-alcohol beverages

Find out what's behind the popularity of low-alcohol and alcohol-free beer, wine, spirits and cocktails.

What are VCs looking for in the food, beverage arena?
What are VCs looking for in the food, beverage arena?

Venture capitalists are always on the hunt for the next sensation -- find out what's on their radar screens right now.

specialty premium food and beverage
specialty premium food and beverage

As consumers change the way they eat and engage with food, there is an upside to leveraging premium benefits of specialty foods and beverages as pathways to increase household penetration.