SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Marketing Data Ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

Meet the “Client Whisperers”

Account managers are problem solvers, therapists, consensus builders, dynamic thinkers, orchestrators, leaders, relationship builders, believers, and jack-of-all tradesmen.

Driving directions

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Man reading a tablet

Here is a quick guide to help get your content strategy off the ground and build a powerful brand.

Food photography

If influencer marketing isn’t a part of your strategy yet, maybe it should be.

Marketing: Aim small, miss small

How does a small brand act big - and a big brand act small?

Digital marketing word cloud

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

6 steps to reaching B2B buyers with quality content

The field of B2B content is crowded. Here are six ways to help you cut through the noise.


GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Girl listens to audio on headphones

To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.

Business meeting

If you have employees who love working for the company and believe in your brand, you have a chance to empower them to become some of your very best brand ambassadors.

Bitcoin technology

Have you considered how marketing will be upended by Bitcoin technology?


"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.

Baptiste Orthodontics ad

Sprint, Pizza Hut and SeaWorld are putting money into school advertising and seeing results.

Mobile phone

The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.