SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
How Cineplex improved their social strategy

Cineplex creates movie buzz through the help of influencers, location-based marketing, hashtags and user-generated content.

Exercise equipment and scale

Weight Watchers' Lauren Salazar focuses on Instagram and the secret ingredients that work for their brand and can for others, too.

Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

The digital landscape for marketers is evolving quickly, and it can feel overwhelming to keep up. Starting with the basics can help you get a handle on the types of ad options available.

Nintendo’s tips and tricks on creating an effective influencer program

Why work with influencers? Because we want to reach consumers where they are, speaking their language, and speaking from someone they trust,” says Katie Cornish.

Snapchat Stories home screen

Snapchat has built a huge following with teens and millennials -- reaching 41% of all 18- to 34-year-olds in the U.S. daily. And now, brands are eagerly jumping on board as well.

How social media can boost your link building

Explore why the relationship between social media and SEO is still so contentious, why social media matters to SEO and how to go about joining up these often seemingly disparate approaches.

Kroger talks brand strategy shifts

The Kroger Company’s Social Media Manager, Jorie Mark, explains how the emergency birth of a baby in one of their stores changed the way they managed their social media engagement and curation strategy.

As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, however, that doesn't mean you can't match the results. Email marketing is a powerful tool for businesses of all sizes.

Social media automation: Unlocking the power of IFTTT recipes

The use of IFTTT (If This Then That) recipes in the social media world has transformed how many marketers do business, the result of which has led to the brands at the center of these contracts being rather impressed

Blog lettering in front of a pen and notepad

When working with bloggers, PR professionals make several mistakes that may turn bloggers away and prevent long-term, mutually-beneficial relationships from forming.

J.M. Smucker Co. brands

The J.M. Smucker Company had an issue with staying unified and engaging with online consumers. When Ray Hancart was brought on as social media manager, he discovered two problems keeping his team up at night.

Muhammad Ali

Not only did Muhammad Ali know a thing or two about boxing, he was a champion of his brand, too.

Ken Wheaton

Ad Age and Time are teaming up for an in-depth look at how the 2016 U.S. presidential elections are shaping up.


Businesses still employing outdated communications strategies limit themselves as information gets stuck behind internal barriers. Fortune 500 companies have long ago updated their internal practices by using Yammer.


With Facebook’s recent Messenger updates, small businesses can see a renewed value in utilizing Facebook as a customer service tool.