SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Baby boomer

While it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet.

Brand values should outweigh perks when hiring

In hiring, values are the backbone of a powerful employer brand.

How to choose the best domain name for your small business

Your domain name is the calling card of your business, appearing on a variety of marketing materials and serving as a key piece of your brand. You want it to make an impact!

How to increase domain authority, and why it matters

Domain Authority is one of the clearest indicators of your value as an online brand and predictor of how well you rank in search engines.

Use online calendars to maximize actual reality

The right online event calendar will provide marketers with access to analytics that allow them to assess metrics including reach, attendance, engagement and more -- all of which help demonstrate the overall success of your event.


There are five main barriers that large enterprises face when trying to innovate. Here's how to tackle them.

CVS Health

When a brand loses integrity, its meaning and value to consumers is diminished.


Selling innovative technology requires a new multi-platform approach to training that goes beyond just building confidence to providing the right understanding and resources needed to win the first few sales.

TNT experiential marketing

After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus.

Northwestern Mutual's "The Talk"

Northwestern Mutual tries to get people more comfortable with discussing money.


Emojis are not just for expressing emotion. Here's how marketers can use them.

How Chevron leverages social media in a crisis

Chevron's Olivia Harting discusses how to prepare, what to do during, and how to learn from a crisis using social media.

Snapchat logo

Here are a few ways small businesses can start using Snapchat to support your social media marketing plan.

Stock exchange

Marketers must avoid “messaging drift” like investors should be watchful of “style shift” in their mutual fund managers.

Website ROI

The fact that so many potential clients ask about website ROI is proof that it needs to be met head on and handled pragmatically.