SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
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New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.

Influencer marketing agencies aren't going anywhere

The growing prominence of digital influencers in social media marketing has left some worrying: are agencies getting cut out of the influencer marketing boom?

2017 may be the year we see a shift from big theatrical releases to OTT productions.

Breaking SEO rules could put your page rank in jeopardy

Today's influencers are knowledgeable, powerful and empowered

As more and more consumer activity moves to social media, it’s clear that social media IDs should be linked to the CRM for a truly complete customer view.

The Do’s & Don’ts of loyalty marketing

Loyalty marketing needs in-depth read-outs, consistent and meticulous attention to the small minutiae of customer interactions across complicated channels.

What if we know too much about who our target audience is—and not enough about who they are not?

Customer service
Sponsored Content

The right automation tools can help customer service agents provide a highly customized and efficient solution while meeting expectations in an increasingly personalized world.

Measurement

How to gain insights from data and launch a career in data measurement.

Social media

Social intelligence gives the business development team real insights about prospects.

What’s next for programmatic advertising?

Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.

Woman smelling flower

"Scent marketing" can send a signal to consumers about what they may like to consume or experience.

Contract signing

We need to demand clarity from companies and government to instill simplicity in our daily lives.

Credit cards

Too often in marketing, customer acquisition cost is overlooked, misunderstood and sometimes, purposely ignored.