"Scent marketing" can send a signal to consumers about what they may like to consume or experience.
Brands can succeed in influencer marketing if they keep these tips in mind.
There is so much conversation today about "brands" and "branding," but the fundamentals are often neglected.
To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.
As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.
How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.
If influencer marketing isn’t a part of your strategy yet, maybe it should be.
In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.
Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.
When a brand loses integrity, its meaning and value to consumers is diminished.