Brands & Campaigns: SmartBrief Originals

"There’s a science behind what kind of content does well online and there are factors you can influence that will affect your content’s shareability"

Many social media experts believe that video will be one of the most important marketing trends of 2016.

Pinterest has broaden its reach to businesses, making it much more than just a place where young users, mostly women, post pins about their passions, projects, crafts, and hobbies.

Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.

Customer service disasters can strie at any moment. Many companies believe it won’t happen to them. The truth is that you can never know.

Traditional brand mascots are going extinct. Brands must innovate to stay relevant.

The fast pace of digital media has had ripple effects on every aspect of marketing, including the company rebrand. Brand Zoo's Phil Battat talks strategy.

Social media can be an incredibly useful tool for companies, but usage needs to be regulated and monitored to avoid agitating your customer base.

Brand marketers need to be good storytellers. A good story line can turn a prospect into a customer, and a customer into a loyal follower.

Look beyond the jargon. Vetting any social media expert who is trying to earn your business is critical to your success.