Marketing Strategy: SmartBrief Originals
Online marketing
Online marketing

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Amazon.com
Amazon.com

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Shopping mall
Shopping mall

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.

Amazon
Amazon

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

E-commerce
E-commerce

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.

Gourds
Gourds

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.

Hourglass
Hourglass

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?

Christmas
Christmas

Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.