Marketing Strategy: SmartBrief Originals

Building a strong marketing business means building strong leaders

Marketers must treat voice search as a conversation content is provided based on context

How distributed ledger technologies help fill critical gaps in IoT

As brands, agencies search for new models, here's evidence agile can work

Looking back on an exciting year in digital media, we compiled a list of the top performing trends and innovations in digital marketing 2017.

Quality content will remain in focus, but what else can we expect for SEO trends in 2018?

Azoya graphic
Azoya graphic

Let’s compare Singles Day and Black Friday to spot emerging global retail trends.

How can you integrate social media into your event marketing strategy without spending all your time on it?

Ecommerce
Ecommerce

Twice as many consumers start product searches on Amazon than on Google, according to a BloomReach. Here's how to reach them.

Influencer
Influencer

It didn’t take a bot for me to reach 2,000 followers -- just crafty work with filters, a handful of hashtags and friendly conversation.