How marketers can form effective partnerships with social influencers who have large followings.
Take influencer marketing up a notch by co-creating products.
Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.
Is it really a good idea to create multiple Facebook pages for different locations of your brand?
Here are the questions to answer before starting a content marketing project.
From Amazon, to AI, to customer experience, read about the trends from Shop.org 2017.
Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.
Budweiser's subtler "Born the Hard Way" ad won over survey respondents.
Data is the air that marketers breathe, yet it’s not always clear how to approach it.
Tips and takeaways for producing meaningful content from this year's Content Marketing World.
Authenticity may seem intuitive for brands but it is not quite that straightforward.
If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.
The ad-tech industry is experiencing two distinct and opposing trends.
All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.