SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Amazon, AI and customer experience: Tech trends from 2017

From Amazon, to AI, to customer experience, read about the trends from 2017.


Here are the questions to answer before starting a content marketing project.

School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

9 lessons in content marketing

Tips and takeaways for producing meaningful content from this year's Content Marketing World.


Data is the air that marketers breathe, yet it’s not always clear how to approach it.

Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.


If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.


The ad-tech industry is experiencing two distinct and opposing trends.

Medical record

All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.

One against all

This article outlines six strategies that effectively grow your social media followers.

US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.

Retailers can use these proven ways to market their products in China and capitalize on the strong demand for American products:

Retailers: It’s vital that your website serves as an enabler of, and not a barrier to, sales growth


Trust is key to facilitating a business transition or pivot.

Clever case studies

The founder of an influencer marketing agency offers advice on starting your own business.