SmartBrief Originals Insights, analysis and best practices.
Innovative ingredients, new takes on old favorites drive desserts into new dayparts
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Innovative desserts that feature global flavors, new twists on classic favorites and treat-sized portions are tempting consumers to order dessert during all hours of the day.

Last week's poll question: Which is more important: having a great technology to sell or a great operation that sells it?


Data is the air that marketers breathe, yet it’s not always clear how to approach it.

Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

How to turn restaurant data analytics into increased sales

Restaurants often have a mountain of data at their fingertips, but aren’t sure how to turn it into useful insights that can drive sales. These expert tips can help.

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Best practices for cities around investing in technology


Technology is not a substitute for leadership, especially in business.

What’s trending? From memory tips to TED talks, don’t miss these most-read stories.


Disengaged employees cost the US billions each year. What can managers do?

Top 10: Stories about dairy topped this week's most popular food and beverage news

News about dairy drew interest from readers this week. Find out what else made the top 10 in food and beverage news.

How personalized marketing and owned media can capture consumers' attention

Using personalized marketing campaigns and owned media can make messaging more effective and reach a greater number of consumers, said panelists at the recent GMA Leadership Forum.


Help your team members discover how they can disrupt the status quo.

Why, and how, to let students lead their learning and avoid “the traditional game of school.”


Here’s a closer look at why CEOs lack emotional intelligence and what can be done to enhance it.

Productive portfolio discussions

Ideas to help get students reviewing, discussing and refining their digital portfolios.