SmartBrief Originals Insights, analysis and best practices.

Our integrity is fragile. It’s only as good as every kept promise. Do what you say you will do, every day -- with colleagues, neighbors, family, and strangers.

Embracing telepractice

How to get stakeholder buy-in for online therapy in schools.

Dean Foods highlights Mayfield Creamery’s heritage with return to original name
Sponsored Content

A brand refresh for Mayfield Creamery is bringing the iconic southern dairy brand back to its original name, underscoring its authenticity and rich backstory that began in Athens, Tenn., in 1923.

SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Leadership -- tracks feedback from more than 210,000 business leaders. How empowered do you feel to make decisions affecting your team?

Q&A: How can foodservice operators succeed in today’s environment of slow growth?

Changing consumer habits are causing a slowdown in restaurant growth, but updating their operations in a few key areas can help foodservice operators grow even in today’s tough market, according to David Portalatin of the The NPD Group.

Trust

To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.

Tech Showcase roundup: April

Product highlights include “talking” seed packets that teach students about nutrition.

Twitter logo

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.

What's behind the tea movement?

Tea is growing in popularity as new varieties and brands come onto the market. Could it overtake coffee as the drink of the moment?

MetLife

MetLife wants a SIFI pause, BIS on monetary policy, parent-of-student loan bubbles, and one thing Wells Fargo does right

What’s trending? From grading to life satisfaction, don’t miss these most-read stories.

An executive was harassing women at work. HR brought this to the president. What would he decide?

Former Treasury Secretary Henry Paulson

Trump targets FSOC and OLA, Mnuchin slow plays Fannie and Freddie, Goldman feedback goes 24/7, and why Messi and Ronaldo might one day unite

Five

When there’s no time to prepare, how do you formulate your thoughts in the moment so you can be compelling and engaging?

Top 10: Exec changes at Mondelez and Snyder's-Lance, how social inspires Taco Bell menu

News that Mondelez North American President Roberto Marques will leave the company was this week's most-clicked story among SmartBrief's food and beverage readers. A feature on how social media inspires menu innovation at Taco Bell also proved popular.