SmartBrief Originals Insights, analysis and best practices.
Online marketing

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Allowing students to re-take exams can increase their motivation and reward hard work.

As with many consumer-driven mega-trends that have achieved mainstream stature following years of lurking on the fringes of culture, consumer involvement with all things “sustainable” is now at an all-time high.


High-potential program don't work, and we should stop pretending they do.

Tips for cross-curricular STEM

Online resources help connect social studies to STEM.

New snacks bring plant-based trend to the center of the store

Food brands are introducing new packaged crackers, chips and other snacks with a focus on nutrition and helping shoppers increase their plant intake.

What’s trending? From dyslexia to early math lessons, don’t miss these most-read stories.


Senior leaders want a clear, concise and confident presentation. Here's how to deliver that.


Here’s how you should be getting ready for a team sales pitch to give your company the best chance for success.

Little Debbie creates a social media stir with snack-related tweet

Sweet snack brands Little Debbie, Hostess, Ferrero, Mars made news this week.

Stop listening to the sexists of the world; start listening to our hearts and our heads.

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

David Axelrod

Former Obama adviser surprises with measured criticism of fellow Democrats


"You’ve got to get your ego out of the way, because it’s constantly wanting to take over."

The Death of Truth

Media luminaries weigh the future of news at GFLC 2017