SmartBrief Originals Insights, analysis and best practices.
How personalized marketing and owned media can capture consumers' attention

Using personalized marketing campaigns and owned media can make messaging more effective and reach a greater number of consumers, said panelists at the recent GMA Leadership Forum.

Why, and how, to let students lead their learning and avoid “the traditional game of school.”


Here’s a closer look at why CEOs lack emotional intelligence and what can be done to enhance it.

Productive portfolio discussions

Ideas to help get students reviewing, discussing and refining their digital portfolios.

Last week's poll question: Have you ever considered starting your own business?


An interview with the CEO of Coolhaus, an architecturally inspired ice cream brand that got its first big push at Coachella.


It is important to speak with authority in a timely manner while still using carefully considered words.

3 ways digitization is changing the future of grocery retail

As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.

What’s trending? From budget cuts to class behavior maps, don’t miss these most-read stories.


Show up, know your stuff and have some heart.

Amazon books strong sales of Whole Foods private-label foods

Top 10: CPG brands, private-label foods, reflections on a restaurant career


A little preparation will go a long way when it comes to interviewing job candidates.


If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.

5 ways to transform your students into creators of virtual reality content

Q&A: Acosta CEO on how e-commerce, channel-blurring are shaking up CPG
Sponsored Content

E-commerce and click-and-collect are changing the grocery and consumer packaged goods landscape, but offering a good experience and ensuring the store works for the consumer is still paramount, said President and CEO of Acosta Steve Matthesen.