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The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well?
Do you see social-media marketing as an art or a science?
Does your company have a formal, written social-media strategy?
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice's popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that gra
To what extent are you willing to invest in analyzing your company's social-media results?
How do you expect your company's social-media presence to change during the next year?
Which form of social engagement do you worry about most?
Are you interested in the rumored "Google Me" service from Google?
Which number is higher on your Twitter account?
How would you describe your level of social-marketing expertise?
Which blogging platform do you prefer to use?
Which of these location-based social networks are you using personally?
How important is "local" to your social-media strategy?
Is your business marketing itself using a Facebook Fan Page?
One of the biggest concerns businesspeople have is the time it takes to manage social media. In an average week, how much time do you spend on social media?