AACC + SmartBrief Is the Formula For Effective Communication

Weekly e-newsletter provides tailored information and insight about clinical diagnostics and the field of laboratory medicine

Washington, D.C., January 7, 2013 – Continuing to expand into scientific fields, leading digital publisher SmartBrief, Inc. is proud to announce the launch of a new e-brief in partnership with AACC. 

Targeting more than 30,000 AACC members, prospective members, stakeholders, students, and other physical and biological science professionals, AACC’s new e-newsletter, AACC SmartBrief is a valuable weekly resource delivered via e-mail, providing exclusively curated, highly relevant news and intelligence. 

Drawn from trusted resources worldwide, AACC SmartBrief collects the latest best practices, technological developments, published papers, and private sector news for clinical chemistry professionals.  “The field of laboratory medicine is constantly changing and evolving,” said Janet B. Kreizman, AACC CEO. “With this new publication, AACC will deliver breaking news about clinical diagnostics directly to our members and stakeholders, keeping them fully up-to-date on the latest trends with just one email.” 

Dedicated to achieving better health through laboratory medicine, AACC – the American Association for Clinical Chemistry -- brings together more than 50,000 clinical laboratory professionals, physicians, research scientists, and business leaders from around the world focused on clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management, and other areas of breaking laboratory science. Since 1948, AACC has worked to advance the common interests of the field, providing programs that advance scientific collaboration, knowledge, expertise, and innovation. AACC SmartBrief is another tool with which AACC can support its vision for better health and healthcare through laboratory medicine. 

The AACC SmartBrief joins an ever-growing catalog of renowned industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders, and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities. 

Edited by April Hollis, who previously covered pharmaceutical research and is currently the editor for all briefs in the chemicals industry, AACC SmartBrief is initially expected to reach over 30,000 subscribers, providing the information and insight they need to improve their skills and expand their knowledge base – the Smart way. 

A leader in the digital content industry, SmartBrief’s mission is providing its nearly 5 million readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. Also available through the recently relaunched SmartBrief.com, SmartBrief’s curated content empowers its readers to make smarter decisions for their businesses – and their careers. 

For more information on SmartBrief, visit www.smartbrief.com. To learn more about AACC, visit http://www.aacc.org.    

About SmartBrief

Serving over 4.5 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.

CONTACT:

Joe Webster
SmartBrief
Director of Marketing
202-470-1180