Industrial Biotechnology Professionals Get Industry Intelligence With New SmartBrief
Weekly e-newsbrief provides business information and insight for industrial biotechnology sector
Washington, D.C., March 26, 2014 – Further expanding its reach into the scientific community, leading digital publisher SmartBrief, Inc. is proud to announce the launch of a new e-brief in partnership with the Biotechnology Industry Organization (BIO).
Targeting more than 28,000 subscribers, including BIO members, stakeholders, students and other biological science and business professionals, the new advertising-based Industrial BIOtech SmartBrief is a valuable weekly resource delivered via free e-mail, providing exclusively tailored, uniquely relevant news and intelligence. “Industrial BIOtech SmartBrief will provide a quick and easy source of science news and business intelligence for subscribers. When we all face information overload, Industrial BIOtech SmartBrief will be a valuable, user-friendly weekly resource for the industrial biotech sector,” said Brent Erickson, executive vice president of BIO’s Industrial and Environmental section.
BIO is the world's largest trade association representing biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products. “This new publication offers BIO the opportunity to expand its long-standing partnership with SmartBrief and target a rapidly growing sector of the industry,” Erickson said.
"BIO has had a successful relationship with SmartBrief for more than a decade, since our respective organizations have been working together to offer the daily BIO SmartBrief e-publication," said Jim Greenwood, BIO's president and CEO. "BIO SmartBrief has an opt-in subscription base of almost 40,000 individuals interested in staying current on developments in the overall biotech industry. We are excited about expanding our news dissemination efforts by producing Industrial BIOtech SmartBrief, a weekly publication that focuses on a single, growing segment of the biotech industry."
Drawn from multiple, reliable sources worldwide, BIOtech SmartBrief collects the latest best practices, technological developments, published papers, private sector business news, for industrial biotechnology professionals. For BIO members, the brief is another tool to support BIO’s mission of working toward building a biobased economy by enriching the biotechnology industry with networking, partnering and education opportunities.
The BIOtech SmartBrief joins an ever-growing catalog of renowned industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders, and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities.
A leader in the digital content industry, SmartBrief’s mission is providing its nearly 5 million readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. Also available through the recently relaunched SmartBrief.com, SmartBrief’s curated content empowers its readers to make smarter decisions for their businesses – and their careers.
Serving over 5 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities.