SmartBrief Partners with Association of National Advertisers to Launch e-Newsletter
Daily e-brief targets leading marketers and advertisers at over 500 companies
Washington, D.C., March 3, 2014 – Further expanding its footprint in the marketing and advertising community, leading digital publisher SmartBrief, Inc. announced the launch of a new daily e-brief for the Association of National Advertisers (ANA), ANA SmartBrief on Marketing Leadership.
Aimed at ANA members, stakeholders, and those with leadership roles in marketing or advertising organizations, ANA SmartBrief on Marketing Leadership is a valuable daily resource delivered via e-mail, providing exclusively curated, highly relevant news and intelligence directly to subscribers’ inboxes. “We are very excited about the launch of the ANA SmartBrief on Marketing Leadership,” said Bob Liodice, president and CEO of the ANA. “SmartBrief allows us to make a new, exciting communication vehicle available to both members and nonmembers. SmartBrief provides opportunities to share relevant news and help keep the industry better informed.”
Drawn from multiple, trusted resources worldwide, ANA SmartBrief on Marketing Leadership collects the latest news and information on marketing best practices, industry initiatives, industry practices and affairs for senior marketing professionals.
Founded in 1910, the ANA leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising.
Filled with relevant, timely information, ANA SmartBrief on Marketing Leadership is another tool with which the ANA supports its goal to “...communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.”
The new ANA SmartBrief on Marketing Leadership joins an ever-growing catalog of renowned industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders, and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities.
Serving over 4.5 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.