“A lot of research companies think, 'OK, if I synthesize the data, that's consulting.' But that's not what it is. It's about making sure strategy lines up to a goal, getting everyone on board, and, hopefully, when you net all that out, it syncs up with the research.”

Harris Kaplan, managing partner of Red Team Associates and founder and CEO of Healogix, on the trend of research companies offering consulting services. Read more from Medical Marketing & Media.