“Feeling that discomfort at least for me was part of what made [the video] really work. The purpose was to get people to look at things like the State of the World's Mothers report we released ... . If I just put that message out there, we know a lot of people will tune out.”
Save the Children CEO Carolyn Miles, about a new ad that uses a "sex sells" approach to put attention on child mortality. Read more from NPR.