“If you say 'Obamacare,' they know what you're saying. If you say 'Affordable Care Act,' they walk by without any 'ding, ding, ding' (of recognition). So then we throw out the word 'penalty.' Zoom! They've never heard that before. Penalty? That really tends to be a hook more than, 'Gee, you really need health care.'”

Megan Franks, health and fitness professor at Lone Star College System in Houston, on educating college students about the Affordable Care Act. Read more from National Public Radio's Shots blog.