“Organizationally, culturally, companies are changing. A few years ago, we roamed the corridors of pharma and got a polite, 'Hey, I gave at the office already.' Social media was for measuring sentiment for, like, a Ford F-150. Anything beyond using it for that was scary. Today the world has changed.”

Ido Hadari, CEO of Israeli health social media company Treato, on the trend of pharma getting more involved with social media. Read more from Medical Marketing & Media.