State of Social Media for Healthcare
Over 1,000 healthcare professionals participated in this benchmarking study by SmartBrief Inc. and Summus Limited. This report presents the obstacles to social-media integration in the healthcare industry. It also presents the goals, tactics and opportunities for social media adoption for healthcare providers, manufacturers and other industry players.
- Specific reasons why healthcare providers, manufacturers and organizations use social media
- Top 10 social media channels for healthcare providers, manufacturers and organizations
- Popular social-media tactics employed by biotech, pharmaceutical and device manufacturers
- Preferred sources of social media advice
- Metrics used by health care organizations to track the effectiveness of their social media efforts
- Fortune-500 healthcare companies most recognized for their 2010 social-media campaigns
- 75 pages
- 80+ charts and graphs
PRICE: $529 $449 for SmartBrief readers
